ADVERTISING

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PUBLICATION CONTENT
DEMOGRAPHICS
TRAFFIC
DIRECTORY LISTINGS
ADVERTISING<
CONTACT US


publication content

scope
Since 1997, METALWORKING FLUID MAGAZINE has been the most comprehensive and most often read magazine (electronic or paper) dedicated exclusively to the metalworking fluid industry anywhere in the world.  Hear what visitors to METALWORKING FLUID MAGAZINE have to say about it on our FEEDBACK page, under the category "About Our Magazine."  In true style, you can read the good, the bad, and the downright ugly.

The most recent issue of METALWORKING FLUID MAGAZINE contained over 120 unique web pages of content directed exclusively to the metalworking fluid industry.
 

Main Page

Where news summaries about the industry and about the most recent issue of the magazine are delivered bullet point to Readers and Subscribers.  Includes news from the industry and regulatory agencies affecting the industry, and links to the hot spots in the publication and elsewhere.

death match

A special page dedicated to the only head-to-head comparison of industrial products in the world, as illustrated by the patented process of the Metalworking Fluid Death Match.

Feedback

The most accessible forum for the industry in the world.  Weekly questions and comments from the metalworking fluid community.

technology

Monthly features ranging from expert advise to Technical Face-offs between manufacturers, suppliers and consultants.  Advice on selection, management, distribution, testing, recycling and disposal of metalworking fluids.

directories

The largest on-line directory of metalworking fluid products, equipment, and services, literature, and organizations in the world.  Five separate databases, fully searchable, and managed by the manufacturers.

ADMINISTRATION

Our Administration page allows directory listed companies immediate access to the listing information for self-management, helping to ensure that our directories are the most comprehensive and accurate in the world.

demographics

high target focus
METALWORKING FLUID MAGAZINE is designed to perform as a very highly focused professional resource site.  No one arrives at METALWORKING FLUID MAGAZINE by accident.  This is evidenced by the high user session to hit rates, and duration of visits.  The scope of the subject matter is narrowly focused, and subscribers and visitors are exclusively manufacturing industry professionals.  This is evidenced by the substantive issues addressed on the Feedback Page as well as the email addresses of the subscribers.  In recent years, the publication has received a growing number of international subscribers, and input and comment from professionals worldwide.  The end user subscriber profile includes primarily Manufacturing Engineers, Consultants, Plant Managers, and Maintenance Managers.  In addition, METALWORKING FLUID MAGAZINE is the host to subscribers from the majority of all metalworking fluid suppliers and major oil companies.

METALWORKING FLUID MAGAZINE is host to subscribers from the largest manufacturing facilities in the world, including; Boeing, Caterpillar, Rolls Royce, Halliburton, General Motors, John Deere, Ford, Vought Aircraft, Alcoa, General Electric, and hundreds of others.  METALWORKING FLUID MAGAZINE subscribers include dozens of chemical companies, metalworking fluid suppliers, and virtually every major oil company.  As  of January 1, 2004, METALWORKING FLUID MAGAZINE recorded international subscribers from 56 countries, including:

Argentina Dominican Republic Korea Singapore
Australia England Macedonia Slovak Republic
Austria Finland Malaysia Slovenia
Belgium France Mexico South Africa
Belize Guatemala Micronesia Spain
Brazil Hong Kong Netherlands Sweden
Bulgaria Hungary New Zealand Switzerland
Canada Iceland Norway Taiwan
Chile India Pakistan Thailand
China Indonesia Philippines Tunisia
Colombia Ireland Poland Turkey
Croatia Israel Portugal United States
Czech Republic Italy Romania Vietnam
Denmark Japan Russian Federation Yugoslavia


traffic

session analysis

Publication of each edition of METALWORKING FLUID MAGAZINE continues to grow, with approximately 200,000 hits monthly.   These outstanding numbers are obtained in spite of the architecture of the publication being extremely focused on a very specific industry. 

 

Average/Day

Totals

Month Hits Files Pages Visits Traffic Hits Files Pages Visits Traffic
Oct 2008 6,638 5,093 1106 268 153.37 Mb 199,147 152,810 33,194 8,066 4.49 Gb
 

Statistics Generated at: 02:01:24 10/30/08  By Modlogan 0.8.13

Subscriptions:  METALWORKING FLUID MAGAZINE began accepting subscriptions in the spring of 2002.  Subscribers to METALWORKING FLUID MAGAZINE are exclusively employed professionals associated with the metalworking industry. METALWORKING FLUID MAGAZINE has over 5,000 subscribers worldwide, even though subscription is not required for access, and in an era when no one wants to give out their email address.  Subscribers are professionals who have supplied METALWORKING FLUID MAGAZINE with their email address, requesting notification of updates to the magazine.  Subscribers include managers from all of the largest industrial manufacturers in the United States.  In addition to subscribers, METALWORKING FLUID MAGAZINE has several thousand regular non-subscribing readers who visit the site regularly, accounting for the large discrepancy between the number of subscribers and the average number of user sessions on the site.

directory LISTINGS

add your company to the mwf directories - free! 
Join the 500 companies now listed in the Directories of METALWORKING FLUID MAGAZINE.  If your company is already listed, you may obtain a login and password and manage your company listed information yourself.  To do this, re-enter your company information on the DIRECTORY page.  You will immediately receive a login and password number.  The information you enter should be confirmed within 24 hours of submission.  YOU MUST SUBMIT A FUNCTIONING WEBSITE ADDRESS AND EMAIL CONTACT ADDRESS OR YOUR SUBMISSION WILL BE DENIED.

basic

BASIC Directory Listings are free.  They include your company name, address and categories of products, equipment, or services provided.  Submit your company information in the form on the DIRECTORY page.  You will receive a log-in and password that will allow you to correct, update, and manage your company listing from your own computer.  Allow 24 hours for approval and publication of your directory information.

premium

PREMIUM Directory Listings are the single best advertising value available today in the metalworking fluid industry.  Premium Directory Listings include all of the benefits of an Enhanced Listing, plus a complete list of your brand names with written descriptions (up to 256 characters) for each of your products or services.  Your company name will be displayed on the rotating banner on the home page.  Cost for a PREMIUM listing is $299 US per/year.  Cost for a second PREMIUM Listing in another directory is $99 US per/year.

 

advertising

Advertising Rates, Terms, and Conditions

Banner advertising is offered on a fixed cost schedule.  Supported formats include gif, jpeg, JavaScript, Flash, and  HTML.  Banners are randomly rotated and should be animated.  Payment is required in full, in advance.  Prices are in US Dollars.  Prices are subject to change.

Location Dimension Rate (USD)
Top Horizontal Banner 468 x 60 $189 / month
Left Column 120 x 240 $189 /month
Left Column 125 x 125 $112 / month
Right Column 120 x 240 $189 / month
personalized ad designS

If you would like ICA Inc., will design the ad for you for only $250.
Design fees are waived for ads run for a minimum of 6 months.

To see samples of advertisements designed by ICA, Inc., please go to http://www.mwfmag.com/uat/

Payment

Mail payments for advertising to:

           INDUSTRIAL CONSUMER ADVOCATE, INC.
            901 Main Street
            Suite 7100
            Dallas, Texas  75201

Industrial Consumer Advocate, Inc. now accepts credit card payments for advertising through PayPal.  Directory advertising is submitted on the Directory page of this publication.  Banner advertising is submitted by email.  Send your banner url to:

The Editor

Contact us

mail, email, telephone

Mailing address:

           INDUSTRIAL CONSUMER ADVOCATE, INC.
            901 Main Street
            Suite 7100
            Dallas, Texas  75201

Email:The Editor

Telephone: 214-347-4703 10 AM - 4 PM CST U.S.A.