MWF DEATH MATCH

2010

May 2010

death match goes live   The First Death Match finally goes online.  Metalworking Fluid Magazine has published the first ever Death Match on our MWF TV link in the navigation panel on the left. Enjoy the first match and stay tuned for upcoming battles!

2009

December 2009

death match UPDATE   The Death Match Lives.  Metalworking Fluid Magazine has terminated the contract for the Death Match animation from the original company charged with production due to the unacceptable delay.  We like these folks, but  we need to move on and get the show on the road.  We are moving forward with an alternative production technology - done in house (literally) that should produce the first Death Match by January.  We apologize for the delay.   It's killing us to - believe me.  First match: Castrol v Houghton.

June 2009

MWF Magazine Introduces the Metalworking fluid minute  Enjoy the Video update of happenings in the Metalworking Fluid Industry.  No need to strain your eyes reading, just sit back and let a pretty girl tell you what's going on in the business and especially with the Death Match !

2008

September 2008

death match patent application allowed!!  The USPTO has finally granted METALWORKING FLUID MAGAZINE'S patent application which will allows us to use our inventive technology for the display of competitive product test data.  It's Mortal Combat meets consumer reports.  This clears the way for METALWORKING FLUID MAGAZINE to develop the graphics and begin product testing.  This is a 5 year old dream finally come true for those of us working here.  Industrial Consumer Advocate will file a second application that will include related technology since developed.  Thank you America!

ultimate warrior unist steps into the ring  UNIST has advised METALWORKING FLUID MAGAZINE that they were prepared to take on any challenger.  See the GRIM REAPER MAIL BAG below.  They have more that put up the words...they have put up the money.  Issues remain regarding specific testing criteria that will need to be addressed.  In any event, history has been made.  UNIST may forever hold the honor of having being the first to step-up, and "put-up."  Think about this when you are deciding which product to buy.  Ask your MWF Supplier if they are willing to meet UNIST in a MWF Death Match.

POSSIBLE MWF TESTING LAB IN DALLAS  MWF Magazine is evaluating the possibility of a dedicated laboratory in Dallas, Texas for conducting tests on metalworking fluids.  An outside service lab has been identified for possible testing services which involve machining operations.  The project is contingent on allowance of the pending patent application.  We will keep you posted.

METALWORKING FLUID MAGAZINE awaits allowance of the pending patent which covers the novel and unique aspects of the inventions underlying the Death Match.  A response has been filed to the second office action from the USPTO, and our prediction now is for quick allowance.  Our response to the first office action was ruled persuasive (correct) but the Examiner presented a different basis for rejection in the second office action.  MWF Magazine believes the basis was improper and that when the response is reviewed by the USPTO, the rejection will be removed.  With the intellectual property rights secured, MWF Magazine can pursue testing and programming requirements.  Then...everything changes, and the games begin.

will metalworking fluid magazine be sued by match losers?

Maybe.  But not successfully.  Care will need to be taken to put the required safeguards in place relative to the testing.  Samples must be handled with care (chain-of-custody records and generic identification of samples).  Test will be performed by reliable and independent labs to assure that tests results are accurate and repeatable.  It is noted that Consumers Union™ has never been successfully sued for their reporting.  They have been sued 15 times, generally by disgruntled manufacturers and retailers.  They have never lost.  See CU

challenge the industry

METALWORKING FLUID MAGAZINE seeks metalworking fluid suppliers with such cold confidence in their products that they are willing, ney, dying, to have their products tested against the products of the competition in full view of the entire world.  The World's first, only, METALWORKING FLUID DEATH MATCH. (PATENT PENDING)  Entry fee to be determined.  Have a particular opponent in mind?  Challenge anyone for 2x the fee and we'll drag them into the ring kicking and screaming. - - Exactly how product-confident is the president of your company? Conquer your fear.  CHALLENGE THE INDUSTRY.

SPONSORS NEEDED

METALWORKING FLUID MAGAZINE seeks sponsors to support the most unique event in the history of product comparison, and the biggest Internet event in the history of the metalworking fluid industry: The Death Match (PATENT PENDING, all international rights owned by Industrial Consumer Advocate, Inc.)  Tournament sponsorships are available.  The true beneficiary is the world community of Industrial Consumers.

 

Certified Testing Labs Needed

 

death match poll

The top write-in ballots were for Blaser and Fuchs Lubricants, but neither received sufficient votes to be in the real running.  So...you want to see Castrol Industrial Products v. somebody, but it's not crystal clear who the opponent should be.

(Graphics of Battle Realms; a great game, but with no affiliation with ICA, Inc.)

 

GRIM REAPER MAIL BAG

UNIST is primarily an “equipment” company.  About 15% of sales is our proprietary “Coolube®” product.  Coolube is a “neat” vegetable derivative.  We started making it in 1985 with 10-15% annual growth.  Our Coolube products consist of a total of three varieties.  Most companies providing water based fluids have about 1000 varieties.  Coolube is applied sparingly, exactly at metallic interfaces--- reducing heat, decreasing friction, yielding improved production rates, clean machines, clean parts, clean chips, healthy skin and lungs, elimination of treatment or disposal of fluids, visibility of machining operation(s).  Coolube may be used on any CNC machine, saw, grinder, all “stand alone” machines, as well as other applications, such as a superior bearing lubricant for spindles, pillow blocks, etc.

  Of course, Coolube is also an excellent lubricant for metal forming, when applied very sparingly.   As expressed earlier, Coolube must be properly applied and UNIST has a complete line of proprietary equipment and experienced technicians and engineers to assure the user of proper application.

Tech-Solve (formerly IAMS), of which we are a member, conducted some “green fluid” performance testing several years ago for EPA.  They limited testing to water based fluids, then “bootlegged” some Coolube tests which out-performed all water based fluids, even though they applied about 10 times more Coolube than recommended,  which reduces performance.

UNIST is willing to put one of its Coolube products, when properly applied,  in competition with any water based fluid.  This includes any and all machining operations as well as any metal forming operation (roll forming, stamping, punching, etc.)  We will put up $14,000 if anyone feels they have a “competitive product”.

Incidentally, performance testing should be actual metalworking operations.  Use of 3-ball, 4 ball (Falex) etc. comparative tests, only proves their value in the actual tests, which may not be translated to an actual usage situation.

Dear MWF,
Your death match is interesting, however you do not address a key issue that has come to the forefront of metal working fluids - mycobacteria.  So why not offer a death match for the best method/technology for disinfection of MWF?  Nowadays, the person exposed to MWF - the machinist - is more concerned about his/her health then the performance of a particular brand of MWF.  It would be interesting to see which MWF is the best at inhibiting or retarding bacteria growth without any type of disinfection or additives.  Also, you should offer a death match for the best method/technology for removing odors from MWF.

Sincerely,
TF
Environmental Consultant/Process Developer
LA  

Dear TF;
Ahh, but you are mistaken my friend.  We have placed no limits on the testing and comparison of fluids, and that certainly includes microbial resistance.  The difficulty is hidden in your own words.  The principle issue is the "health" of the employee...the overall safety of the product.  The Death Match (patent pending) is designed to allow matches comparing results of any quantifiable test.  It is up to the industrial consumer to determine their own priority of the product performance issues in making a product selection.  Since innumerable issues contribute to the overall safety of the product, we will be left to perform the most reliable testing for comparison.  We will be adding tests for the matches as time goes by.  Cost is the biggest issue, and that remains the only barrier today.  Hopefully, we will soon resolve that issue as well.  On the downside, while the machinist is most concerned about his health, he isn't buying the fluid.  That observation could mean that Death Match testing for safety parameters could be slow to happen.  

Thanks for your letter, and thanks for reading METALWORKING FLUID MAGAZINE.
- Editor

Hello, my name is Greg Morris and I have a water soluble coolant called Metlube.  My companies name is Pantheon Chemical and we have a wide range of different products.  Our newest of product is Metlube and I have been looking for places to put our product through testimonials.  I believe from reading your web site and all the test that are to be performed, our product "Metlube" will pass with flying colors.  Please take the time to get more details on Metlube by going to our web-site http://www.pantheonchemical.com .  If there is a way for me to send a sample or how to enter your testing please let me know 
Thank You,
Greg Morris
Pantheon Chemicals

Dear Greg;
Want in?  Want to be the first tested against the giants of the MWF industry?  It takes balls of steel and lots of money.  You're the deal for $7K.  For $14K, you can pick your opponent.  And it's a bargain -- but not without risk.  Are you afraid of losing?  We believe you would still be better off than those not tested.  Odds are your product will perform better in some category anyway.  Consider the publicity and exposure.  Consider what you pay for a booth at STLE or a similar function.  Sure, that's low risk, but it's also no fun.  Win, and you will be King.  Thanks for the letter, and congratulations on having a product you can have real confidence in.

To the Editor;
... I would be interested to see just how well Houghton's new " Hocut 795", their "bio-static" technology, does against any of the competitors.  This product is being touted as the future of coolant technology.  If any of your readers have given you feed back positive or negative I'd like to know!

Best regards, NR

Dear NR;
We can only wonder if Houghton is an anxious as you and a few hundred other Readers who voted for them as a favored participant in the Death match.  We haven't heard from them directly.  Several other companies are asking to be tested against the best.  So Houghton...want to be tested against Castrol?

 

Dear MWF Magazine;

The IAMS testing runs $4K/fluid/test. I think the testing is more meaningful than the ASTM stuff as they use real tools/processes and are extended.  Also, we have an even larger set of brass balls, (see LETTER OF THE YEAR below) we'll challenge any comer to any test on any metal---and then (Legally) flush our coolant down the drain!

Best regards,
David P. Holst-Grubbe
CEO
Pantera, Inc.

Dear Mr. Holst Grubbe,
You might want to clean up that fluid first before you go flushing it anywhere unless you are in a foreign country like Louisiana.  You are right about the IAMS testing.  We are VERY interested in the IAMS testing procedure, as we have reported.  This is big news that we hope everyone is watching.  Consider your company, Pantera, Inc. on the challenger list.  We were wrong to consider testing BIG DOGS only.  While our goal is to save the smaller companies the cost of the testing and to tell the industrial consumer community the truth about product performance, we wouldn't be giving free press to cowards anytime soon.

MWF Mag,

I would like to see ETNA and Richard Edwards Apex in a face off to the death !!

Best Regards,

(Name Withheld by MWF MAG)
Process Engineer

Dear Name Withheld,
I thought ETNA was a volcano in Italy.  Who are these guys?  I need some more information on them.  Thanks for your input, and thanks for reading Metalworking Fluid Magazine.

MWF Magazine

LETTER OF THE YEAR

Dear Sir,

I am writing to advise you of my dissapontment(sic) on the premise of your Cutting Fluid Death Match.  Your request for "big dogs only for round one" is tantamount to the NBA only allowing the Final Four to participate in Round one of the playoffs. 

Not only does this do your readers a disservice, but it also lends credence to the large oil companies contentions that their products are the best and thats(sic) why they are the biggest. 

For over 12 years we have supplied our coolant to many Boeing facilities, NASA, Raytheon, and more.  They chose to use our coolants after the "Big dogs" coolants failed them. 

I would ask that you reconsider your challenge format to incluse(sic) all that feel up to the challenge.  I feel confident that no matter the test, we would outperform the "Big Dogs" in every area.

Regards,
David Osborne
Title:       VP Sales and Marketing
Company:     O.E.I.  SARA COOL

We like these guys.  They may not have a spellchecker, but they have balls that clang!  More properly, it is courage, and confidence.  They are willing to put their products up against any other, and there must be a reason for that.  We believe that most people would rather do business with companies that have this much faith in their products.

Dear Mr. Osborne,

We certainly have no intention of depriving your company's products of an opportunity to compete.  The reason we have invited the large companies first is that until we have obtained sufficient sponsorships, the entry fee charged to cover the lab testing is expected to be in excess of $7,000.00 (we are still getting quotes).  That is something more than chump change.  We are not suggesting you can't afford it either.  At the moment, the Big Dogs are still in the shade.  It's amazing.  Until they come out, we will consider all true competitors.  If and when we have sufficient sponsorships, we will be able to pick fights without having to mail out invitations.  We won't hear from the paper lions and shadow boxers.  If you decide you want to be tested, pick a worthy opponent and we will extend a very public invitation.

The goal is to inform the consumers of the true merits of the products.  The consumer has enough pamphlets, enough literature, and he/she would rather buy their own lunch in exchange for knowing the truth.  Under this plan, the best will reap the rewards, as it should be.  The upside is long term publication and comparison against all fluids tested, a virtual performance ladder.

We look forward to seeing your products put to the test, and others tested against the standards we hope you will set.  It is an honor to have you as readers of METALWORKING FLUID MAGAZINE.

MWF Magazine

READER'S RESPONSE

Thank you for your courteous response.  I don't know what type of lab testing you intend on doing in regards to the coolant but $7000.00 seems excessive.  Most of the lab testing we have done typically runs a few hundred dollars.

I anticipate that the testing will also include field testing.  I know of a few local schools and organizations who would be happy to conduct field tests in exchange for free products.  Regardless, I would still welcome a challenge from any taker in virtually any conceivable category.  The true test of a good coolant should reflect not only lubricity, but rusting and staining properties, sump life, oil demulsibilty, odor, propensity to cause dermatitis, chlorine content, and filterability as well.  You have a good idea here.  I look forward to the challenges beginning.

"It's a damn poor mind that can only think of one way to spell a word."  Andrew Johnson

 

We don't know what kind of lab test your running for a few hundred bucks, but $7,000 is chump change for the quality of testing, publicity, and recognition this will bring you.

MWF Magazine