How much did you spend last night?  $200?  $400?  And - what do you get for it?  Think that will last all year?  For $490 you could have purchased a Premium Directory Listing at Metalworking Fluid Magazine that keeps on giving all year long.  We won't need another card, letter flower, of piece of chocolate until 2014.  Why be buried in the White Pages when you can have the equivalent of a Full Page Ad in the Yellows.  Tee off your marketing program from the big boy tee box in 2013.  You probably risked more last night.