Afton Chemical’s new global marketing campaign seeks to make life easier for Industrial lubricant marketers with an applications-based approach. A unique family of seven heroic micro-robot characters, known as the Microbotz™, have been created to represent each of the seven application groups within the Afton’s Industrial Additives Portfolio including Metalworking Fluids.  As part of this new campaign, customers will have access to a limited edition collectible box set of Guides to Industrial Lubricants. 

Seven books will be published.  Each book will include chapters on end-use applications, lubrication needs, key OEMs, significant tests and specifications, market trends as well as the corresponding Afton Industrial product range. The first book in the series is due out later this summer.  We signed up.  You should too!